How This South Brisbane Clinic Generated $980K in Clear Aligner Revenue -Without Increasing Marketing Spend

From unpredictable cosmetic enquiries to a consistent flow of high-value patients — in just 2 months.

+660%

Increase in cosmetic enquiries

+15

Additional clear aligner leads/month

-80%

Reduction in Marketing Cost
(Cost per lead)

Book a Strategy Call

THE REAL STORY

Newnham Dental & Cosmetics isn't a typical dental practice

They operate as a cosmetic-led, boutique wellness clinic blending:

Modern dentistry
Facial aesthetics
Whole-patient transformation'
In-house ceramic lab that enables same-day aesthetic restorations

Their work elevates confidence, identity, and emotional wellbeing.

But the main challenge was clear:

Their patient experience was boutique.
Their clinical results were exceptional.
Their clinic aesthetic was premium, calm and wellness-driven.
Their same-day cosmetic capabilities were a genuine differentiator.

Yet none of this was communicated online — and strict AHPRA rules made showcasing cosmetic expertise difficult.

They didn’t want louder marketing.
They wanted aligned, aesthetic, compliant messaging that finally reflected the standard of care they’ve been delivering for years.

THE PROBLEM

Before partnering with us, Newnham faced similar challenges many cosmetic-led clinics struggle with:

High Cost Per Lead

Clear aligner leads costing $300+ each

Undercommunicated Excellence

Premium work not receiving consistent attention.

Unclear ROI

No clarity on what was working or where to invest.

AHPRA Restrictions

Difficult to communicate cosmetic expertise within compliance limits.

Inconsistent Patient Flow

Cosmetic enquiries fluctuating week-to-week

No Marketing Structure

Ads running without proper funnels or tracking

Manual Follow-Up

Slow manual responses → lost patients.

Brand Disconnect

Their calm, boutique aesthetic wasn’t reflected in their marketing.

They weren't underperforming clinically, they were just under-communicating their true brand story.

THE TURNING POINT

We rebuilt their cosmetic acquisition ecosystem — without increasing ad spend — and with full AHPRA compliance.

Boutique Cosmetic & Wellness Positioning

Reframed Newnham as a high-touch cosmetic wellness clinic with messaging that communicates transformation safely and compliantly.

Aesthetic, Compliant Content Production

Monthly on-site shoots, premium visuals, education-first reels, and wellness-led content that matched their brand. No testimonials. No subjective claims. 100% AHPRA-safe.

AHPRA Challenge Solved: We engineered a strict content framework that expresses expertise and emotional value without violating guidelines — a major breakthrough for cosmetic dentistry marketing.

High-Converting Cosmetic Funnels

Boutique landing pages with:
– Compliant copy
– Premium aesthetics
– Strong value propositions
– Clear booking pathways
– Full tracking and CRO principles

AI-Powered Follow-Up

Automated SMS/voice/email follow-up reduced response time from 3 hours to 45 seconds.

Clear Monthly Direction

A calm, simple strategic plan summarised each month so the team always knew where to focus.

VISUAL TRANSFORMATION

How Newnham's Digital Presence Evolved

Even though their work was premium, their online presence didn't reflect it. The visual shift was dramatic.

OLD → NEW: Instagram

Before:

Inconsistent visuals
Random templates
Weak cosmetic positioning
Not reflective of boutique wellness identity
Low engagement

After:

Premium, aesthetic, wellness-led visuals
Monthly cosmetic-focused shoots
Education-first reels
Clean, cohesive palette and typography
Boutique identity expressed visually

OLD → NEW: Ads

Before:

Generic templates, unclear messaging, no funnel, high CPL (~$300)

After:

Boutique visuals, compliant messaging, structured offer flow, lower
CPL, higher quality leads

RESULTS

The shift was immediate — and the impact was undeniable.

Newnham shifted from inconsistent, reactive marketing to a predictable, boutique-aligned cosmetic patient pipeline - powered by premium content, automation, and compliant positioning.

Key Metrics

COSMETIC ENQUIRIES

+660%

A dramatic increase in high-intent cosmetic interest.

CLEAR ALIGNER LEADS / MONTH

Jumped from 3 → 15

A consistent, predictable flow of clear aligner patients.

COST PER LEAD (CPL)

-80%

From $300+ down to around $70 per qualified cosmetic enquiry.

FOLLOW-UP SPEED

3 hours → 45 secs

AI Automated follow-up system

Outcome

$980,000 in added clear aligner revenue - without increasing ad spend.

Beyond the numbers, Newnham moved from feeling reactive and uncertain to calm, confident, and boutique-aligned. Their marketing now matches the standard of their wellness-driven care. The team feels organised, the message feels clear, and growth finally feels predictable.

VIDEO TESTIMONIAL

In Their Words: Newnham's Experience Working With Us

WHAT THIS MEANS FOR COSMETIC-LED CLINICS

If your clinic:

focuses on cosmetic dentistry or facial aesthetics
believes in whole-patient wellbeing
offers a boutique, aesthetic experience
wants predictable cosmetic enquiry flow
needs compliant messaging that still converts

...you're exactly where Newnham was.

Common struggles we solve:

❌ High CPL
❌ Inconsistent enquiries
❌ Hard-to-showcase results under AHPRA
❌ Slow follow-up
❌ No clear direction
❌Brand not reflected in marketing

Common struggles we solve:

✅ Premium, aesthetic, wellness-led visuals
✅ Monthly cosmetic-focused shoots
✅ Education-first reels
✅ Clean, cohesive palette and typography
✅ Boutique identity expressed visually

How This South Brisbane Clinic Generated $980K in Clear Aligner Revenue -Without Increasing Marketing Spend

+660%

+15

-80%

THE REAL STORY

Newnham Dental & Cosmetics isn't a typical dental practice

But the main challenge was clear:

THE PROBLEM

Before partnering with us, Newnham faced similar challenges many cosmetic-led clinics struggle with:

THE TURNING POINT

We rebuilt their cosmetic acquisition ecosystem — without increasing ad spend — and with full AHPRA compliance.

VISUAL TRANSFORMATION

How Newnham's Digital Presence Evolved

OLD → NEW: Instagram

Before:

After:

OLD → NEW: Ads

Before:

After:

RESULTS

The shift was immediate — and the impact was undeniable.

Key Metrics

COSMETIC ENQUIRIES

+660%

CLEAR ALIGNER LEADS / MONTH

Jumped from 3 → 15

COST PER LEAD (CPL)

-80%

FOLLOW-UP SPEED

3 hours → 45 secs

Outcome

$980,000 in added clear aligner revenue - without increasing ad spend.

VIDEO TESTIMONIAL

In Their Words: Newnham's Experience Working With Us

WHAT THIS MEANS FOR COSMETIC-LED CLINICS

If your clinic:

...you're exactly where Newnham was.

Common struggles we solve:

Common struggles we solve:

Want predictable cosmetic growthwith compliant, boutique-level messaging?

Want predictable cosmetic growth
with compliant, boutique-level messaging?